Influencers must remember what the word influence actually means
Leave your petty squabbles at the door as HooZu head of talent, Analise Trotter, discusses the implied social contract influencers have with their followers – and their advertisers.
Let’s talk about the word ‘influencer’. Forget about the popular use of the word claimed by social media users, and instead let’s focus on the literal meaning.
An influencer is someone who has the power to affect other peoples’ behaviour. This can be anyone from a parent or a teacher through to celebrities, athletes, and world leaders.
There’s an implied social contract that holds influential people to a higher standard. A certain subset of the population has put them up on a pedestal and this means that, as much as possible, their behaviour needs to be impeccable.
