Influencing consumers starts with building trust
Being a brand that consumers recognise and trust today has become more important than ever before. Here, Vogue Australia editor-in-chief Edwina McCann and Zac Skulander, News Corp Australia’s head of content innovation and strategic partnerships, discuss how to turn that trust into influence.
Even if you’re far removed from the world of fashion, Vogue Australia is an immediately recognisable brand. In fact, the publication is the fourth-oldest Vogue in the world, before, incredibly, Vogue Italia.
“The audacity of having launched a Vogue at that time in Australia was extraordinary,” remarks the publication’s editor-in-chief Edwina McCann. This year marks the publication’s 60th birthday, which has given the editor and her team “time to take stock of where we are, how we got here, and the way we’ve diversified our platforms.”
News Corp’s managing director of prestige titles, Nicholas Gray, and Vogue Australia editor-in-chief Edwina McCann
Each month, more than 16 million Australians consume news and information across our suite of digital and print brands – more than any other media group in Australia.
Outside of Vogue, News is nothing more than a Liberal funded machine who cannot be trusted.