Initiative names Nick Durrant as national chief partnerships and investment officer
Former News Corp general manager Nick Durrant has been appointed as Initiative’s national chief partnerships and investment officer, the company has announced.
The role – a new position at the IPG Mediabrands owned agency as part of its ‘cultural branding positioning’ – is the latest in a series of senior appointments this year.

IPG Mediabrands Initiative CEO Melissa Fein with chief investment officer Nick Durrant
Durrant has been at News Corp for the past two and a half years, most recently as the national general manager of trading.
Well done Nick – great hire.
Congrats Nick!
Great hire. Well done. Can someone explain what “cultrual branding” means though?
Well done Duzza & Mel.
congrats Mel and Mr D!