Initiative’s Ian Smith departs to take GM role at News Corp

Initiative’s head of partnerships Ian Smith has departed the company after nine months, to take up a new role as general manager of trading, national sales at News Corp.

The announcement comes a week after News Corp’s national general manager of trading Nick Durrant joined Initiative in the newly-created position of national chief partnerships and investment officer.

The role at the IPG Mediabrands owned agency, was part of its ‘cultural branding positioning’, and was one in a series of senior appointments and changes this year.