Innocean Australia launches media division, signs Hyundai as a foundation client
Innocean Australia has announced the launch of a media buying and planning division, with foundation clients including Hyundai Australia.
Expanding the agency’s full service offering, the new division will boost its existing media advisory and strategy services, and will be led by head of media, Kathryn Furnari.
“We’re proud to be building something very special here; an environment that fosters ideas worth investing in, where media and creative are one team, and everyone has the opportunity to influence not only where campaigns appear but who they reach and how,” she said.
“By integrating media planning, data analytics, and creative execution, Innocean provides a seamless and impactful experience for clients, ensuring campaigns are both strategically sound and creatively inspiring. Our offering is designed to break down silos and bring a more unified approach to campaign development and allows us to create new media moments and do things differently for our clients.”
(L-R): Giorgia Butler, Kathryn Furnari and Jasmin Bedir
Furnari will also work closely with Innocean’s recently appointed chief strategy officer, Giorgia Butler.
The agency is also on a recruitment drive, adding 20 media specialists to its staff with further senior appointments to come.
According to Butler, Innocean’s fully integrated approach to creative and media solutions is crucial to the success of the new division.
“We are genuinely committed to breaking the industry habit of putting two agencies in the same building and calling it ‘end to end’ – that’s just geography,” she said.
“It’s a dream to be able to offer our clients a truly seamless and cohesive approach to accelerating growth. Under one roof, we now combine the data smarts of media planning with bold creative insights to generate more of the brave, effective and impactful work our clients have come to expect from Innocean.
“I’m excited to see where we can go with this and so are our clients,” Butler added.
The division launches with three foundation clients – Hyundai Australia, Geotab, and Sandhurst Fine Foods.
Hyundai’s director of marketing and product, Andrew Tuitahi, said it made sense to consolidate its media with its creative: “Effective brand building relies on strong cohesion between creative and the environment it’s in. We believe that having one agency managing our creative and media is crucial to unlock further growth, effectiveness but also efficient for a lean and progressive marketing team.”
Jasmin Bedir, chief executive of Innocean said the division comes from client demand.
“This is another transformative year for Innocean as we seek to constantly iterate, change and grow to meet client needs,” she explained.
“The move into media signals a new direction for our agency, as the media market continues to rapidly evolve. Our clients have been asking us for advisory services that add to a more rounded dialogue on the ROI for their marketing and advertising investments, and now we can offer an end-to-end solution,” she concluded.
Further senior appointments will be announced shortly.
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Pretty certain it’s common knowledge that Innocean are owned by Hyundai group…isn’t this a fancy way to say it’s going in house… which is happening globally?
Did they win the Hyundai account on merit or was it because Innocean are owned by Hyundai group?
Not sure it’s really right to describe them an in independent is it – however much autonomy they may have here in the market.