Inside Out PR launches influencer management offering #AsSeenOn

Inside Out PR is entering the influencer marketing space with launch of its new division #AsSeenOn which aims to connect up-and-coming social influencers with brands.

The influencer agency will work “personally vetting” social influencers “to ensure the most relevant connections are made”.

Speaking to Mumbrella, Inside Out PR founder and director Nicole Reaney said social influencers have become “almost the bread and butter” of traditional PR agencies.

“In our years of working with brands across Australia, and with influencers we saw an opportunity to connect the two. We found it can be quite hard for PR people or marketing people to find the right social influencer for their brand,” she said.