The value of Instagram for brands to be revealed at Mumbrella 360
The biggest study to date into how Australians use Instagram and what the implications are for brands will be exclusively revealed at a session at next month’s Mumbrella360 conference.
The Works and the University Technology Sydney (UTS) have collaborated on the joint research project.
Instagram is the world’s fastest growing social media platform, bought by Facebook in September 2012 for over $700m. The photo-sharing platform now has more than 100m active monthly users uploading 40m photos a day, and has become the target for brands seeking to reach consumers through the platform.
Awesome session idea… I engage with many brands over Instagram. Easy platform for interaction.
I can tell you now…I have friends and colleagues from all over Australian and the world. They are ALL switching from FB to Insta.
I’m really looking forward to seeing what this study reveals. Instagram appears to be a great platform for brands to promote to, and engage with, their customer-base.