Involved Media announced as media agency for Caresuper
Caresuper has chosen Involved Media to be its media agency.
The announcement:
Leading Australian independent media agency Involved Media has been appointed the new media agency for CareSuper.
The appointment follows a competitive pitch involving multiple agencies and sees Involved Media take responsibility for media strategy, planning and buying for the leading superannuation brand which late last year completed a merger with Spirit Super. The newly merged CareSuper now has more than 573,000 members and over $53 billion in funds under management.
“We were thoroughly impressed by Involved Media’s expertise, creative approach, and strategic insights,” said Sid Srinivasan, Brand Lead at CareSuper. “Our team sees this partnership as a key milestone, and we look forward to working closely with them to continue delivering meaningful outcomes for our members.”
Commenting on the agency’s appointment Sarah Keith, managing director, Involved Media said: “We are exceptionally pleased to welcome CareSuper as a client. We have been deeply inspired by the strong parallels between our organization, Challenger brands with an ethical North star, with care at the heart of the service we deliver”
Involved Media general manager and strategy lead Dan Hojnik added: “It’s been such a pleasure working with Sid and the CareSuper team throughout this process. From day one, it’s felt like the start of a really strong and meaningful partnership. We’re genuinely excited to help CareSuper get more from their media and ultimately deliver the best outcomes for both the brand and its members.”
Involved Media is one of Australia’s largest independent media agencies with more than $100m in billings and clients include major brands such as Hertz, Thrifty Car Rentals, Anytime Fitness, Stanley Black & Decker, Chartered Accountants Australia and New Zealand and Better Help.
Source: Interagere
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