Is the metaverse the newest market for digital OOH?
This year’s Mumbrella360 headline session will feature an exclusive discussion on digital out of home (DOOH) in the Metaverse with special guest Phil Hall, joint MD Ocean Outdoor UK and Industry legend Anne Parsons.
The headline session, presented by leading digital out of home company QMS, will see Anne and Phil examine if the metaverse is indeed the newest market for DOOH and the what, why and how brands are entering this unique new market, and where the value resides for advertisers.
As the shift towards VR, AR, and the metaverse accelerates, brands and marketers are facing a slew of online opportunities in the traditionally IRL world of DOOH.
Reimagined beyond the clunky walled gardens of their predecessors, the latest in virtual technology is bringing brand new media opportunities and an entirely new realm of DOOH to life. Virtual experiences and communities are set to evolve as web 3.0 accelerates at warp speed, leaving consumers with a whole new way to interact, play, and shop.
We’re more than just an outdoor media company. We’re leaders in Digital Out of Home, with a multi-platform portfolio of high impact digital outdoor. We’re an innovator that explores new ideas and utilises the latest developments in technology and data to connect brands with their audiences.
And we’re a partner that strives to deliver exceptional results for clients and agencies. Always innovating, we push the boundaries of what Digital Out of Home can achieve. That’s because with QMS it’s more than outdoor, it’s out of the ordinary.
