Is the traditional TV launch an endangered species? A new dawn of experiential media activations looms

Is the traditional television launch event, comprising a red carpet, a media wall, some cheap sparkling wine and a sit-down screening, becoming a thing of the past?

Streaming services are increasingly adopting a different tack to promote their content, moving towards interactive and experiential activations that deliver far more bang for their buck.

Josh Heuston, who plays Dusty in Netflix’s Heartbreak High, at the show’s promo activation.