iSelect on hunt for new CMO following Geraldine Davys’ departure
Online broking service iSelect is on the hunt for a new CMO following the quiet departure of Geraldine Davys late last year.
Davys rejoined iSelect in July 2016 after a 14-month stint as executive director of marketing at Holden.

iSelect CMO Geraldine Davys left the company late last year.
Following Davys’ departure in November, head of brand and communications, Kirsten Craven, was appointed group executive – marketing.
Seems like to CEO led marketing direction was a complete fail. The Lesson is never let an inexperienced CEO drive marketing strategy