‘It is a super brand in the media landscape’: How Nova has started dominating the airwaves

It’s not surprising that, given his title, NOVA Entertainment’s chief growth officer Adam Johnson is pleased at the moment. The growth across both the Nova Network and sister network Smooth FM has been remarkable this year.

With the recently-recruited Jason Hawkins and Lauren Phillips, Nova 100 now has the top FM Breakfast show in the highly contested Melbourne market, while Ricki-Lee, Tim & Joel are not only commanding Drive, with the most-listened show nationally in the 4-6pm slot, but is now the most-listened to networked show in the country.

“We’re delighted of course,” Johnson tells Mumbrella. “The speed at which [Jase and Lauren] have made the transition from the previous brand over to Nova has been great, both internally and culturally but also with listeners. And then, to have done it in three-and-a-half surveys is more than we could have ever hoped for, if I’m honest.”