‘It provides a glimpse of real people enjoying genuine experiences’: Discovery Parks launches new campaign via Howatson+Co
Discovery Parks has launched its latest national brand campaign, celebrating authentic Aussie holiday experiences, via Howatson+Co.
‘Do It All’ showcases the variety of endless fun Aussies can have at Discovery’s holiday parks, from beachside sites, to outback glamping, to splash parks, and more.
The hero film is set to the backdrop of Aussie singer-songwriter Xavier Rudd’s iconic song Follow The Sun, and aims to spotlight unfiltered moments of connection between friends and family.
“Staying true to our DNA of authentic Australian holidays, we wanted to showcase the real moments and memories that are being made by our Discovery Parks customers every day,” said Lahnee White, chief marketing officer at Discovery Parks.
“Through the candid lens of our customers, the campaign provides a glimpse of real people enjoying genuine and memorable holiday experiences. It’s like seeing the best photos and videos from friends who’ve just returned from a great trip – genuine and memorable.
“Combining these authentic visuals with the emotional pull of ‘Follow the Sun’, we’re sharing the feeling of a holiday with loved ones and encouraging people to experience it for themselves.”
Chris Howatson, founder and CEO at Howatson+Co, added: “It’s been an absolute pleasure continuing our partnership with Discovery Parks Australia to help bring their vision of authentic genuine holiday experiences to life.
“Together, we’re not just promoting great holiday destinations – we’re inspiring and reinforcing that there is a real breadth of endless fun available at Discovery Parks.”
The campaign has rolled out across digital, social, radio, and in-park channels.
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