‘It was naivety on our part’: How Emotive’s restructure created a ‘stronger’ offering and set up future success
Despite the self-proclaimed “gimmicky” language of it, Emotive’s ‘fame’ offering has strengthened the independent agency, captivated its clients, and intrigued the wider industry. While this year has had its fair share of challenges, the new structure has, more importantly, opened a number of new doors.
Head of fame, Ashleigh Bruton, and managing partner and head of strategy, Michael Hogg, sat down with Mumbrella’s Lauren McNamara to chat all about it.
Increasingly, clients are seeking creative campaigns beyond just advertising. With shrinking budgets, shortened attention spans, and saturation across the board, leaving a mark on audiences has obviously never been more important. The traditional model is no longer viable for so many, and the way agencies creatively solve problems for clients has therefore had to evolve greatly.
Enter Emotive’s ‘fame’ offering – a five-prong approach to advertising “as a whole”.
Across the five specialisms – social, talent, partnerships, brand experience, and PR – the agency looks to change the way consumers feel, leaning into the idea that good advertising doesn’t actually look like, well, advertising.
