‘It’s a bad time to be boring’ – why retailers must focus on customer experience
In 2017, most retailers don’t sell anything you can’t get elsewhere quickly, so how do shops stand out? Williams Lea Tag invited two industry experts to a breakfast summit to discuss why old-fashioned companies need to rethink their approach to survive.
If you were asked to pick a case study of a forward-thinking retailer, TK Maxx likely wouldn’t make many people’s lists.
The Massachusetts-based company’s proudly old-fashioned approach to fashion sees shoppers rifling through the racks of thousands of unorganised clothes to nab a bargain. There’s no delivery, no online store and you’ll be lucky to spot two of the same item next to one another.
Martin Butler speaks at the WLT breakfast meeting
Williams Lea Tag is a global provider of marketing and communications supply chain services
