‘It’s a banger’: Devondale Beverages’ latest Sparkler range is the real deal, via The Faith Agency

November 1, 2024 3:25

Melbourne-based advertising agency, The Faith Agency, has helped Devondale Beverages deliver its brand new Sparkler range to the market via an atmosphere hopping campaign.

The ‘Adds Real Sparkle’ campaign spotlights the range’s Real Mango and Real grape flavours, demonstrating how the sparkling fruity beverages can transport drinkers to a range of settings with just a sip, regardless of how bland one’s setting is.

The platform’s commercial stars comedian Dan Rath – known for his work on Neurotic News and Guy Montgomery’s Guy Mont-Spelling Bee – and is available in three formats: six seconds, 15 seconds and 30 seconds.

The advertisement was also created to play on digital activations on BVOD, YouTube and Meta channels that are expected to launch in the oncoming months.

“Launching a new product is always a big deal, but we had ‘faith’ in our long-standing relationship with the team at The Faith Agency that they could deliver the goods. And they, along with Burninghouse, knocked it out of the park,” said general manager of marketing at Devondale Beverages, Mark Connolly.

While the commercial was conceptualised by The Faith Agency, its development was spurred by a collaboration between the agency and Burninghouse – a content production company.

Burninghouse’s head of content and partner, Charlie Porter, praised the working relationship between both creative organisations, saying the results of the partnership blew him away.

“We’re so thrilled to continue our very fruitful relationship with The Faith Agency; Ben and the team there have been strong collaborators of ours for some time,” Porter said.

“While we know what they’re capable of, I must say, even we were blown away by this idea and had a blast bringing it to life.”

The Faith Agency’s partner and account director, Ben Crocker, added: “When you start throwing around ideas in the room, you never quite know what direction things will take.

“Even as we began to lock into the direction we all engaged with the most, we were still not sure exactly how it would come together. But we knew the idea was right, and partnering with Burninghouse helped to fully realise the vision we had. It’s a banger.”

Client: Devondale Beverages

General manager – Marketing: Mark Connolly

Marketing manager: Andre Estrella

Creative & Media Agency: The Faith Agency

Account director: Ben Crocker

Media director: Megan Butler

Creative director: Terence Hammond

Art director: Nerio Nespeca

Production House: Burninghouse

Head of content: Charlie Porter

Head of production: Tim Anderson

Director: Oliver Waghorn