It’s in the bag for Blooms the Chemist’s new campaign

Nathan Jolly

September 12, 2024 1:37

It’s in the bag for Blooms the Chemist’s new campaign

Hardhat has launched a second major campaign for pharmacy group, Blooms The Chemist, that features the “humble pharmacy bag” as a sign of consistency and expert care.

The fully integrated campaign “seeks to strengthen Blooms The Chemist’s position as the consistent provider of both expert care and always low prices” with the slogan: “This bag holds a lot more than you’d think.”

Yvette Costi,CMO at Blooms The Chemist said, “we pride ourselves on going above and beyond simple transactional relationships with our customers. This campaign showcases our expertise in care, and the seemingly small yet meaningful impact we make in their lives.”

Jonathan Heath, creative director at Hardhat said: “This was a great exercise in reduction for us. Getting down to a singular representation of what the brand stands for, and remaining true to the experience that everyone has when they go to Blooms The Chemist.

“But from one simple asset, we’re able to go in so many directions. As a mixture of the literal and the evocative, we’re really excited to see how much more we can pull out of this bag. Plus, you should see one floating in the wind – it’s the most beautiful thing I’ve ever seen.”