It’s okay to get pork on your fork, rules ASB

Tim Burrowes

March 11, 2011 10:02

Australian Pork’s innuendo-laden “pork on your fork” campaign has been cleared by the Ad Standards Board over a radio advertisement using the line “I porked him”.

A version of the campaign – created by shortly to be disbanded STW agency The Brand Shop – also ran as a TV ad.

One complaint to the ASB (which appeared to be regarding the TV rather than radio ad) said: “It is blatent sexual innuendo that is poorly veiled and shown in general view time slots. I find it offensive. I have the ability to chose what programs to watch according to their classification however I am not given a choice of the content of ads placed during program breaks.”

Australian Pork argued:

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.