It’s on brand for Musk, not Twitter: branding expert on the platform’s leap to X
Twitter users woke to a big change to the platform this morning, as owner Elon Musk follows through with the platform’s surprise rebrand to X – something experts are watching unfold with horror and excitement.
Musk called out to his 160 million followers yesterday to source a logo design for X, and appears to have chosen the one he pinned on top of his Twitter profile on Sunday.
isnack 2.0 vibes
“Marketing professor at Melbourne Business School, Mark Ritson, posted a brief verdict on LinkedIn this morning about the rebrand, with one simple statement: “It’s a mistake.”
What colour is Ritson’s rocket? 🙂
Elon fanboys are so cringe
I didn’t realise this was a d**k-measuring contest.
It’s about time the Muskstans opened their eyes.
“As a brand name, Twitter itself had a sense of lightheartedness and innocence” – this may be so for the brand name, but the platform itself could not be further from either being light hearted or innocent
Most people would have done a quick search on who owns a trademark before announcing the change. There are over 900 trademarks for X in the US – including Meta and Microsoft.