It’s storytime! Adventures in the growing world of vertical
There’s a fundamental shift in how people are viewing and sharing content today. Facebook’s Head of Travel, ANZ, Paul Nahoun, explains why storytelling and platforms that optimise it are a brand’s best friend.
In the world of business, cautionary tales of missed opportunities and subsequent decline abound. You might recall Kodak, which in 2012 filed for Chapter 11 Bankruptcy protection despite having sold 90% of all photographic film and 85% of all cameras in the US in 19761.
Facebook’s Head of Travel Paul Nahoun
Or the late Blockbuster, which famously turned down an offer in the year 2000 to buy Netflix2 – a steal at $50 million for the-then billion-dollar video behemoth.
These are just a few high profile examples of companies that didn’t innovate quickly enough or missed their opportunity as times and technology changed. A little harsh perhaps on Kodak – they did invent the world’s first digital camera – it was just too darn expensive for a public that was soon awash with cheaper options.
Facebook company builds technologies that give people the power to connect with friends and family, find communities and grow businesses.
