It’s time to end the quiet rivalry between marketing and sales
Work together to work better – that’s the message of Shootsta’s VP of global marketing Lauren Stephenson.
Years ago, working for another company I found myself having to work with what could be best described as a “cowboy sales lead”.
He was the lone ranger of sales. He shrugged off my best efforts to work with them, and better coordinate our marketing efforts. I would book in meetings and calls that he wouldn’t attend. My team wouldn’t hear about any leads or prospects they were targeting. He literally wanted nothing to do with me or my team.
What’s worse, the rest of his team saw what he was doing, his disregard for our work, and took on his behavior. Suddenly the entire sales team of this company was actively cutting itself off from its marketers.
