Jack Daniel’s calls out to fans to help build a bar to celebrate its birthday
Jack Daniel’s is set to celebrate its birthday next month by asking fans to crowd source a bar.
Arnold Furnace is driving the campaign and is asking fans to donate time, equipment and materials for what they’re saying is the ‘world’s first crowd sourced bar’.
The campaign has kicked off today on social media with a recruitment shout-out to Jack Daniel’s Facebook fans in NSW. In exchange for their efforts fans will be rewarded with Jack Daniel’s products and merchandise, with the biggest contributors getting tickets to the grand opening of the bar on September 27.
