Jägermeister creates branded content campaign on Australians in the Berlin clubbing scene

Jägermeister has collaborated with Vice to create a new content series depicting the influence of Berlin’s clubbing scene on Australia’s electronic music community.

The campaign is running on Vice’s electronic music channel, Thump, until the end of September, and is aimed at building the brand’s music credentials amongst “a progressive millennial audience”, a spokesman said.

A video documentary entitled “Australians in Berlin” heads up the campaign, which has been created by Vice’s in-house content agency Virtue, in collaboration with Jägermeister and media agency UM.