James Boardman returns to Wavemaker as national strategy partner

James Boardman, formerly Wavemaker’s national head of strategy, is returning to the agency in the newly-created role of national strategy partner.

Boardman rejoins Wavemaker from Bohemia, where he was national strategy director for close to a year.

In his new role, Boardman will strategically support regional and global pitches, and key local clients. Before leaving to join Bohemia, he spent eight years at Wavemaker, and said rejoining the Group M agency feels like a homecoming.