LA Dodgers publicity boss says PR must look to their own assets to break and control news
Tim Burrowes and Joe Jareck speaking on stage at Comms Conn.
The head of public relations for baseball team the LA Dodgers says the industry needs to look outside traditional media outlets to social media and their own assets to get their messages out in the way they want.
In the keynote session at CommsCon at Doltone House in Sydney, Joe Jarek director of public relations for the $225m brand told the audience that newspapers and traditional TV media were no longer always the best way of getting a message out, quipping “you can’t measure column inches anymore as there aren’t any inches left in traditional media”.
He said: “I’m of the belief we should give everything to Dodgers.com — there are more eyeballs there. Gone are the days when (for us) The Los Angeles Times ruled the city.
I agree that there is a trend towards leagues/clubs trying to control their assets much more closely. AFL tried to lock the media out of their games a few years back and failed.
But we need the unbiased sports media in order to keep these leagues honest. Expose the sex/drug/betting scandals that seem to be rife in modern sport, cos it’s sure as hell that the clubs won’t break that kind of news themselves.
that quote was not from outfielder andre ethier but starting pitcher zac greinke who has a long diagnosed history of depressive issues..