JC Decaux showcases new outdoor screens with a ‘day in the life’ campaign
JC Decaux has become the latest outdoor company to switch on digital screens in Sydney, creating a 24-hour responsive campaign to showcase the technology’s potential.
The campaign, created by Alphabet Studios, features a day in the life of a Sydneysider with an image changing every 10 seconds to match the time of day, showing a man getting ready, going to the office, at work, Tindering and on a date.
“It’s literally a 24-hour responsive content campaign,” said Essie Wake, marketing director of JC Decaux. “As Sydneysiders woke on Monday to see the first of our screens ‘switched on’, the network connects to a live data feed and a 24-hour clock begins ticking.
