Jeep creates ‘The World’s Most Remote Dealership’ to promote Cherokee

Jeep is promoting the launch of the new Jeep Cherokee with ‘The World’s Most Remote Dealership’ stunt which sees the brand offer the public the opportunity to buy a Cherokee Longitude for $10k if they can make it to the remote dealership.

Created by Cummins & Partners, experiential agency Wonder and partners Nice Bike, Digital Dialogue and Maxus, the campaign, launched across TV, digital and social yesterday, will drive viewers to download the Jeep app in order to participate in the promotion.

https://www.youtube.com/watch?v=PMAmJddriNw

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