Budget ideas: #jetstargeneration v Easyjet Generation
Dr Mumbo always loves a case of who wore it better, or in this case which campaign is better…
When watching Jetstar’s 10th birthday celebration campaign Dr Mumbo, and several readers, noticed it bore striking similarities to a campaign from last year promoting the UK’s discount airline Easyjet.
The budget carrier has opted for the #jetstargeneration campaign. Those who follow UK campaigns may know the mother of all budget airlines created the EasyJet Generation last September. These are the two spots.
Jeststar Generation
And its just coincidence about the use of the colour orange too…wow.
Why not just say, we liked the thinking behind easyjets campaign, saw the parallels and applied it to the Australian market. No shame in using similar campaign ideas just don’t hide behind ‘we weren’t aware of it’ . surely the marketing team must be across various competitive scenarios globally in this category.
With all due respect, if a head of marketing and/or the agency isn’t aware of the campaign activity of the KEY global brand in their category… well, that’s not much of a defence now is it.
Did Jetstar copy another ad a few years back?
It’s hard to believe that in this day and age you could be ‘unaware’ of a campaign by one of the most successful brands in your category. Surely “like this” was the brief and Big Red just complied.
“There’s absolutely no correlation between the two,” she said.
Which is quite true.
There are, indeed, no statistical relationships between the two campaigns involving dependence.
And even if there were, statistical dependence is not sufficient to demonstrate the presence of a causal relationship.
Planner humour, sorry.