Jim Beam launch global campaign featuring ambassador Mila Kunis

Jim Beam has unveiled its first global campaign featuring Mila Kunis, with the Hollywood actress and Family Guy star set to appear in three ads which will reach more than 100 markets around the world.

The first ad, ‘Questions’, features Kunis walking the viewer through historical moments with references to Prohibition and the Civil War and introduces the tagline ‘Jim Beam, make history’.

The ‘Make History’ campaign, which was filmed in the US and New Zealand, has been created by a consortium of agencies called Future Works, comprising StrawberryFrog in New York, The Works in Sydney and Jung von Matt in Hamburg, Germany.

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