John Burgess and Garnier back Balls of Steel

Garnier Men Mineral Deodorant has signed up to be principal sponsor of the Comedy Channel’s highest rating program, Balls of Steel, for the show’s second series.

The campaign will run over 10 weeks from 29 January with game show legend John Burgess, the newest member to the Balls of Steel line up – and also the new face of the deodorant brand.

The series will include specifically targeted TV ads shot by The Comedy Channel in the Balls of Steel locker room set.

The campaign was devised in collaborating with Garnier, media agency UM, with MCN and Foxtel Channel Groups