Junkee launches newsletter in partnership with Bank Australia
Junkee has set up a newsletter via a partnership with Bank Australia.
The announcement:
Following exponential growth across all social-first platforms, award-winning independent youth publication Junkee is continuing to diversify its offering and respond to increased community demand. In May 2025, Junkee officially launched its always-on newsletter offering ‘the junkee pov’ on Substack, in partnership with Bank Australia.
Junkee’s newsletter launch leverages the youth publisher’s unparalleled authority in speaking directly with its audience and sharing trusted, creator-led commentary on global entertainment, music fandoms, internet culture, and social-trending conversation. In just the last 7 days, Junkee’s social-first commentary (across TikTok, Instagram, Pinterest and YouTube) has organically reached 19.4 million across its key youth demographic. Now, the junkee pov expands upon the masthead’s trusted perspective-driven approach to content by sharing rotating creator takeovers of its regular segments ‘pov of the week’, ‘radar’, ‘aux’, ‘letterboxd’.
“As always, the Junkee team has so much to say and it’s exciting to see this conversation expand across new mediums for our deeply engaged community. Now, you can find us directly in your inbox hyping up Australian artists, obsessing with fellow fans, yapping about our niche passions and making sense of the world.”
– Alice Griffin (managing director | editor-in-chief, Junkee Media)the junkee pov has been delivered with the support of returning partner Bank Australia and features an exclusive sponsored segment for the first 10 weeks. ‘Junkee’s Climate School’, offers insight into Bank Australia’s responsible banking policy and sees Junkee creators share meaningful actions and sustainable swaps its young audience can make daily to have a positive impact on the world around them. This partnership will also see Bank Australia reappear in one of Junkee’s most popular social-first formats, ‘Presents,’ in a fortnightly drop from 21 May unpacking the latest in worrying weather updates.
“An authentic value-alignment is undeniably at the centre of all successful Gen Z marketing in 2025. Climate concerns reflect one of the biggest issues facing our youth audience right now and we couldn’t be more thrilled to platform how Bank Australia, as a certified B-Corp bank, invests our money in the clean energy transition.”
– Jannah Anderson (marketing and partnerships director, Junkee Media)“Partnering with Junkee makes a lot of sense for us. Their youth audience is smart, switched on, and they care about climate and the world in general. Through sharing this genuine alignment we hope to connect with young people determined to create positive change with one of the most powerful levers we all have: what the money in your bank account is funding.”
– Lucy Berry (senior marketing manager – content, Bank Australia)
Source: Junkee Media
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