Kaimera unveiled as The Comfort Group’s media partner
The Comfort Group's Sleepyhead
Indie media agency Kaimera has won The Comfort Group as a client, having been unveiled as its strategic media partner.
The Comfort Group is an Australasian mattress and bedding manufacturer, and owner of the Sleepyhead and Sleepmaker brands.
As its media partner, Kaimera’s Melbourne team has been tasked with executing an integrated campaign that introduces Sleepmaker’s new “Smart Suspension Technology” — a model that combines “precision-engineered springs” and “SmartCell foam” to reduce sleep disturbance and promote “more restorative sleep” — to Australian consumers.
