Kate Ceberano leads a choir in Poem’s first campaign for Audika

Kate Ceberano has led a choir of members from the Soul Song Choir and the Hummingbird Song Choir in a rendition of Blondie’s ‘Call Me’ for a new campaign for hearing healthcare company, Audika.

The new campaign was created by Poem, which recently won the creative and public relations accounts for the brand.

Audika launched in Australia last year with a campaign from creative agency Mammal. Mammal closed its doors at the end of March.