Carlton Draught shrinks the kegs with new can style
Carlton Draught is to replace its cans with a new keg-look container. The move is being backed with an outdoor advertising campaign created by Clemenger BBDO Melbourne.
Carlton and United Breweries (CUB) will replace all cans of Carlton Draught with the new silver keg-like cans with merchandising kits to direct punters to the new-look brew, and an outdoor campaign in the beer’s home state of Victoria.
Alaistair McCausland, marketing manager for Carlton Draught, said the keg can was about championing the Aussie pub experience. “You see a keg and instantly think having a beer at the pub,” McCausland said.
More like championing the bogan experience. Being a regular Carlton Draught drinker I can tell you this does nothing for me. More reason to pick up a Pieroni or other Euro beer that has some class.
‘Honey, i shrunk the kegs’
Really?
Some of the laziest copy writing i have seen.
Where has all the good creative gone?
Drink enough of them and, you too, will look like a keg…
the phase ‘you cant polish a turd’ comes to mind
Phrase! Damn you Mumbrella – cant you just sub peoples comments?
If only they would put proper beer in them.
Great idea, can’t believe no one’s done it before.
Jason – you’re a knob
Yes well package it however you want, it’s the taste that will let you down everytime, give me a Hahn Super Dry every day of the week or a Corona..!
The keg-shapoed packaging says everything they want to say about the beer.
It communicates immediately. Whether people buy it or not – the designers have done their job perfectly – it’s now up to the brewers to ensure it tastes as good as it looks.
Well done Clems.
The packaging looks great – agree with Scotty Re: copy though.
The can was designed by Cowan (http://on.fb.me/17jGdhm). Outdoor campaign by Clems.
how much is it??
Yep Jason your a knob how about you try drinking Cruisers buddy maybe they will suit you a bit better.
To the Paul re-Yes well package it however you want, it’s the taste that will let you down everytime, give me a Hahn Super Dry every day of the week or a Corona..!
Maybe you should swap to Cruisers to big fella and leave the Carlton Draught to the real men…
Dunno what youse are yackin about, I reken its shit hot.
Cant wader get me greezy mits on one, mind you this new can won’t look any different to the old bastard once its crammed into me stubby holder.