Keno introduces a new brand face in Ken the Keno Kraken

December 9, 2019 10:14

Ken the Keno Kraken has been introduced as the face of betting game, Keno, in a new campaign from Clemenger Brisbane.

The campaign positions Keno as a quick and fun game to fill time during lunch. The three spots see Ken and a group of friends playing Keno, while waiting for food and watching the footy.

The animatronic puppet of Ken, used in the ads, was created by ODD Studio. The spots were produced by Two Little Indians and Cutting Edge.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

Clemenger Brisbane Cristian Staal Cutting Edge Keno ODD Studio Scott Colvin Two Little Indians

3 COMMENTS

Gym 9 Dec 19

Wow! Creepiest marketing mascot I’ve seen in a while.

User ID not verified.

JG 9 Dec 19

Maybe the mascot symbolises the sucking of money out of your pocket.

User ID not verified.

Gezza 10 Dec 19

I confidently predict Ken will be confined to the depths after a few short months. Seriously, is this the best we can do ?

User ID not verified.

Latest

Google reignites campaign against under-16s social media ban

Out-of-home operator Gawk ends relationship with Ooh Media, aims to win ‘divorce’

Digitas Australia gains MD from VML Commerce

Nine and Warner Bros already casting The Golden Bachelor Season 2

Foxtel's plan to bowl over sports fans this summer

Keno introduces a new brand face in Ken the Keno Kraken

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE