KFC goes silent on Madden brothers summer campaign after Benji is revealed as vegetarian
From PETA to KFC: the Madden brothers
KFC’s summer campaign has been hit by the awkward revelation that one of its new brand ambassadors is a supporter of vegetarianism.
The campaign, revealed yesterday by Mumbrella, is fronted by the Madden brothers Joel and Benji from punk-pop band Good Charlotte. The band has previously been linked with demos carried out against KFC by animal rights group PETA.
And a video interview with Benji Madden uploaded to YouTube in 2009 features him saying: “I had no idea. I was one of those people going ‘Why are you vegetarian, that’s stupid’ all of a sudden I realised what I was going on. I was, like, wow, sign me up.”
That’s some finger-lickin’ awesome news. What a disaster. Also: the Madden brothers? That’s your big campaign idea? Surprising they found time to do it in between spruiking every single other ideas-bereft brand in the country.
Umm HORSESHIT! I saw Benji smash a meat burger with my own eyes…
I swear, those Maddens will shill for anything. Awkward all around.
.6months and 3 agencies later?…its embarrassing enough without knowing the fact he’s a vegetarian.
“The campaign was based on the idea Australians should share what they believe makes life in Australia so good – ‘So good’ is KFC’s new slogan. It is to culminate in a song recorded by the Maddens, which will be performed by the duo at the International Twenty20 cricket match at ANZ Stadium on Australia Day.”
As much as I like the Madden brothers, pity they couldn’t have picked an Australian band!