KFC reveals partnership with the Madden Brothers
Fast food giant KFC has revealed its summer campaign will centre on a partnership with the Madden Brothers. The “Good Times” campaign took six months to create and launched last night with a live performance by the Maddens and Jimmy Barnes.
The campaign will roll out across social media and PR with a TVC component, and will invite Australians to share what they believe makes life in Australia so good. The culmination of the campaign will be a song recorded by the Maddens – both of whom are members of Good Charlotte – and inspired by the images and quotes shared by the public on the KFC Good Times app.
The song will be performed live for the first time at the KFC branded International Twenty20 cricket match at ANZ Stadium on Australia Day and will be available to KFC Facebook fans as an exclusive download before going on sale to the general public. The campaign objective is to drive consumer engagement via the KFC Good Times Facebook app.
At last…something refreshing from KFC.
A bold partnership – but an interesting one. Glad to see agencies working together to find engaging ways to reach consumers. Look forward to seeing this one unfold
Nice work on combining both summer passions – music and sport – as well as Aussie’s favorite yanks. Will be interesting to see how the other Cricket sponsors stack up against this one.
Might not be such a great idea after all?
http://www.fasterlouder.com.au.....posterboys
this is good for the target but didn’t the maddens do a brand thing not even 12 months ago via momentum? always wonder how many endorsements a band of this level can do whilst maintaining cred and also delivering for the brand.
This nearly made me like Kfc on facebook, then i came to my senses
Well any band has to eat to survive….but probably not KFC. Hope the Madden boys don’t have a history of heart disease!
Why is it that everyone on Mumbrella tries to criticise new campaigns. This is refreshing, abitious, different, disruptive, engaging…
I think this community should encourage and celebrate campaigns like this
Good! Different and interesting. Well done to all involved for making this happen. It’ll be interesting to see if the song actually does ok.