KFC adds operatic twist to ‘Shut Up and Take My Money’ campaign

February 19, 2017 9:26

KFC’s latest ad driving short term deals for $9.95 chicken with the exhortation “Shut Up and Take My Money” has tapped into the world of opera to highlight the escape a chicken feast can deliver.

KFC’s latest ad is set to a Verdi opera.

The latest in the series of ads from Ogilvy continue to redefine The Colonel’s approach to advertising after a shift in strategy a year ago.

KFC’s work opens with a harried soccer dad in a car full of excited, screaming children before he spots the $9.95 chicken ad on the back of a taxi, exclaiming to himself “Shut up and take my money”.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics

KFC Ogilvy Verdi

2 COMMENTS

hi 20 Feb 17

These ads remind me of some of the great ads from W+K where you can’t quite believe what you are seeing, and it doesn’t make sense at first, but then it becomes a thing, and the ads are totally culture shaping.

Just kidding – this is just a complete waste of money.

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Sam Field 3 Mar 17

music from an opera about a “fallen woman” and the words “Shut up and take my money”……not sure

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