KFC launch new campaign featuring customers who ‘Chase the Taste’ of its chicken

KFC has launched a new campaign created by Ogilvy which sees the fast-food chain position itself as the food for travellers, tracking “customers who are prepared to travel far and wide to ‘Chase the Taste’ of its famous chicken”.

The brand ad features a group of travellers leaving a hotel, and a KFC wet-wipe on the table, and driving throughout an Australian landscape to excitedly arrive at another KFC restaurant.

https://www.youtube.com/watch?v=AkFDmcy5eXQ

It is complemented by a 15-second product spot which see the same travellers enjoying Zinger burgers in a rest-stop. A second product spot focuses on the chain’s $1 chips offer.