Kia extends Australian Open ‘Game On’ campaign to smart watches

Kia has extended its successful ‘Game on’ campaign, which challenged viewers to return the world’s fastest serve using their mobile phone, to smart watches as part of its sponsorship push around the Australian Open.

The interactive game, designed by MediaBrands mobile solutions agency Mnet, allows viewers to “return a high-speed tennis serve live from their TV”. The game requires viewers to use their smart phone, or smart watch as a racquet to attempt to return a serve from Australia’s Sam Groth.

https://www.youtube.com/watch?v=W3wEnBQoPm4

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