Kia launches stick figure animation ad for Grand Carnival
Kia has created a new TV ad for the Kia Grand Carnival that plays on the current fad of placing stickers of stick figures that represent a car’s occupants on the back window.
The trend started in Australia and is now spreading across the world.
The concept was originally created for a print ad and Kia made the call to turn it into a TVC after an uplift in sales, according to Innocean’s creative director Scott Lambert.
Clever switcharoo.
It will resonate.
Refreshing. And nice use of the insight.
Great advert, particularly aimed at the ‘my family’ sticker target market. I’m sure this campaign will do no harm whatsoever to Kia’s sales.
I’m glad Scott has gone on record saying he hates those stickers, they are terrible!
Saccharine.
Any cool-factor Kia has acquired through improved car design just evaporated with that ad.
Looks like they’re moving into that ‘sickly happy families’ emetic space that VW is currently drowning in.