Kiis boss hints at Melbourne shake up as Hamish and Andy make inroads
Hamish and Andy have made some big inroads for the Hit Network in their first full ratings survey, leading rivals to claim this will be their peak. Nic Christensen talks to content bosses at Nova, ARN and SCA about today’s results and looks at what impact the shake up in having on the overall radio market.
Say what you want about the rise of Hamish and Andy one thing is clear: the bravado of their rivals Nova and ARN has quietly evaporated. So much so it’s got Kiis bosses looking at their Melbourne lineup for next year after a disastrous survey 6 in the Victorian capital.
Last survey the question many were asking is just how far Hamish Blake and Andy Lee would move the overall audience share of the beleaguered Hit Network? Today’s radio survey shows the duo made significant inroads into their rivals in drive nationally, helping boost the network’s audience share in every market except Sydney, where 2DayFM went backwards.
The reason Kiis aren’t doing so well, is their breakfast show – Jane Hall and Matt Tilley. I dont like either of them. I used to listen to Chrissy Swan and Jane Hall, but cant stand Matt Tilley… If I listen to a breakfast show, i leave the radio on for the drive show.
HandA only won drive in 2 markets – Melbourne and Perth. And in some markets it came third. I would hardly call it the success story. Although, granted, it is early days.
This time last year Mix/KIIS in Melbourne was No 1 FM in Breakfast. They got rid of Chrissie Swan and now are down the drain. Stupid!
Kath if you’re going to have a shot, have your facts correct. This time last year Mix/Kiss was not #1 FM in brekky, it was #4.
The “jane and chrissy show” was ever #1 for only 1 survey in its whole time on the air, and that was after fox and nova changed their bky, it lasted 1 survey and then that show fell back again.
People love to rewrite history as though it was a successful show canned by ARN, when it fact it consistently failed.