Kiis FM celebrates five years with out-of-home push

January 21, 2019 9:30

Kiis-FM’s has celebrated its fifth anniversary with the launch of a new advertising campaign in the fiercely competitive Sydney FM radio market.

The 2013 revamp, which saw the ARN-owned station renamed from Mix 106.5 and top-rating breakfast duo Kyle and Jackie O enticed from SCA rivals 2Day, was relaunched with the aim to ‘truly dominate’ the Sydney radio market’s 25 to 54 demographic.

ARN’s move paid off for most of the subsequent five years with the network consistently beating rival Nova for that age group. However in the last ratings survey of 2018, Nova grabbed a 15.1% 25-39 audience share over Kiis’ 15.0% and took 10.9% of the 40-59 age group over Kiis’ 10.4%.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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