Kiis FM launches TV campaign starring Hughesy and Kate to deepen push in Melbourne

Kiis FM is launching a television campaign starring its national drive show with Dave Hughes and Kate Langbroek and Melbourne breakfast team of Meshel Laurie and Matt Tilley.

The marketing push comes as the network doubles down to build its audience in Melbourne after it  failed to move the dial significantly in the Victorian capital last year, despite being the top FM station in Sydney.

Meshel Laurie and campaign co-writer Matt Tilley discuss their 'mashup name' in new ad for KIIS FM

Meshel Laurie and campaign co-writer Matt Tilley discuss their ‘mashup name’ in new ad for KIIS FM

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