Kinatico Compliance enlists working dog ‘KC’ in first campaign with Apparent
Kinotico compares its new compliance tool to a working dog in fresh campaign
Independent agency Apparent has delivered its first campaign for workforce compliance solution Kinatico Compliance, featuring an Australian working dog named KC.
The campaign uses the canine as a metaphor for Kinatico’s new compliance tool — reliable, alert and adept at sniffing out compliance risks, much like a dog with a keen sense of smell.
The 30-second spot showcases KC, a kelpie, performing tricks, such as surfing a desk chair and climbing boxes, while likening them to Kinatico Compliance’s capabilities.
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