Kit Kat wants Aussies to melt into public transport seats with new hoodie range

Kit Kat has released a limited-edition range of “Commuter Camo hoodies” to help Australians make the most of their commuter breaks.

Prompted by Pureprofile research that found more than 80% of Australians see their commutes as periods for “me time”, and that 59% of commuters want to be invisible on their commutes, the Commuter Camo hoodie is a reversible garment designed with patterns that match those found on public transport seats.

Designed in collaboration with VML, the hoodies allow wearers to zip their jackets all the way up their face. They also feature a specially designed pocket — a ‘choc pock’ — that can be used to store Kit Kat bars with a reduced chance of them melting.