Ladbrokes highlights the seen and unseen moments behind horse racing in Spring Carnival campaign

September 16, 2019 9:52

Ladbrokes has continued its ‘Back Yourself’ platform in its latest campaign ahead of the upcoming Spring Racing Carnival.

The campaign follows the intricacies of spring racing, from the betting algorithms, lead-up races, and international horses that have come to compete.

The campaign is the first from Ladbrokes’ new creative agency BCM, led by executive creative director Christy Peacock.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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3 COMMENTS

Dale 16 Sep 19

I guess running behaviour change campaigns didn’t deliver the bottom line eh BCM? Had to move into helping the gambling industry. You should be ashamed of yourselves.

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bernie 16 Sep 19

I like it

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BOI 17 Sep 19

Great work guys.

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