Landcare asks public to do more than put donations in a tin

Conservation charity Landcare has launched an ad aimed at persuading consumers that rather than donating by putting money in a tin, the most valuable thing they can do is give their time.

The ad – “Donate” – has been created by Brave with production by Jungle Boys.  

The campaign also includes radio, print, online and social media.

Heather Campbell, Landcare’s CEO, said: “People donating themselves and their valuable time is the reason the Landcare movement is what it is today and through this community service announcement campaign we hope to encourage a new generation of Landcarers.

Credits:

Brave

• Creative Director: Mark Lees
• General Manager: Peter Fitzhardinge
• Account Manager: Sophire Wright

Jungle Boys

• Director: Leigh Richards
• Producer: Nicola Patterson
• Director of Photography: Marden Dean
• Editor: Paul Swain
• VFX Supervisor: David Mosqueda