Lash Creative wins digital account for Onitsuka Tiger after pitch

Sydney-based digital design studio Lash Creative has won the digital account for shoe brand Onitsuka Tiger after a three-way pitch, with the first campaign to launch next month.

The studio won the pitch to create the brand’s digital and integrated campaigns for its key product launches for this year in Australia.

Lash Creative will handle the creative concept, development and execution of the campaigns.

Lash Creative’s client services director, Alicent Platenkamp said in a statement: “The biggest challenge for us was to come up with an overall idea and concept that will work across all of the campaigns to tell each individual and unique story behind the Onitsuka Tiger products.