Lash Creative wins digital account for Onitsuka Tiger after pitch
Sydney-based digital design studio Lash Creative has won the digital account for shoe brand Onitsuka Tiger after a three-way pitch, with the first campaign to launch next month.
The studio won the pitch to create the brand’s digital and integrated campaigns for its key product launches for this year in Australia.
Lash Creative will handle the creative concept, development and execution of the campaigns.
Lash Creative’s client services director, Alicent Platenkamp said in a statement: “The biggest challenge for us was to come up with an overall idea and concept that will work across all of the campaigns to tell each individual and unique story behind the Onitsuka Tiger products.
“We believe we won the pitch by truly understanding the brand and its consumers. Using that understanding and our expertise, we came up with the winning idea that we’re very excited to bring to life not just on digital, but also traditional platforms.”
Onitsuka Tiger marketing manager Sam Chew said in a statement: “Lash Creative answered our brief the best in the pitch process and we look forward to seeing the ideas translate into memorable and on-brand executions from February 14.”
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