lastminute.com.au and Eleven partner in experiential holiday campaign

Lastminute.com.au has launched a ‘Cards of Spontaneity’ game in a bid to inspire Australians to book a spontaneous holiday before the end of the year.

The integrated campaign was the result of a collaboration between the company and PR firm Eleven with the goal of gamifying the holiday experience. The cards ‘work’ by asking players to pick selections from the ‘I Wish I Could’, ‘At’ and ‘With’ categories to create a combination of holiday activities, destinations and friends.